A VALUABLE LEARNING OPPORTUNITY FOR ALL, INCLUDING: Industry, Healthcare, Education, Government and Service Organizations 

Based on the 2016 Shingo Award Winning Book


About the Workshop

lean driven innovation book

Although lean has found widespread application in manufacturing and services, there have been very few sustained implementations in R&D or other organizations that focus on innovation. Lean-startup thinking has energized high-tech industries, but applications to the innovation creation processes in traditional manufacturing industries or services have been rare and very little has been published on the subject. In fact, many executives believe that applying lean to an innovation creation process can hurt creativity. The resistance to lean and innovation is unfortunate: the benefits of applying lean principles to innovation or R&D even at the fuzzy front end of the innovation cycle, can be much higher than what has been accomplished in traditional applications, such as manufacturing and services. Benefits include higher agility, more successful new products, better delivery and much higher speed to market.

As validated by the recent AME Excellence Award, Goodyear has developed a highly successful lean R&D and innovation creation process, and the company willingly shares its findings with industry. This presentation imparts what Goodyear learned on its lean R&D journey as well as how Goodyear implemented lean principles and achieved synergy between lean and creativity. The workshop is packed with simulations, examples, case studies and fun.

At Goodyear, lean thinking has enhanced the flow of creative ideas from inception to market launch, has created the capacity needed, and has significantly increased the speed of our processes. It also has improved quality and enabled Goodyear to release 1,500 new products or SKUs (stock keeping units) globally every year on time and on target. 


Learning Objectives

  • Learn why innovation is important in all industries, services and processes
  • Understand how lean can be applied and how it can benefit all organizations
  • Learn how to create value for the customer and the organization
  • Understand the lean principles and how to apply them to your work or processes
  • See examples and case studies of successful implementations
  • Learn how to generate new ideas and efficiently develop them into successful products or processes
  • Experience a new dimension of thinking that has revolutionized the high tech industry and how they can be applied in many other areas
  • Understand how to engage the people in the transformation
  • Learn how to manage innovation projects using lean principles


About the Presenter

Norbert MajerusNorbert Majerus began his career with Goodyear in 1979 and has spent the last eight years developing and implementing an end-to-end Lean Product Development process across all three of Goodyear’s Global Innovation Centers.

Norbert has a master’s degree in chemistry and earned the titles of Master Black Belt for both six sigma and for lean. Throughout his career, he has worked in most functions of product development with time spent in both Akron, Ohio, and Luxembourg, Europe. His experiences include materials development, tire engineering, project management, and equipment design, benchmarking and quality systems. Norbert also just finished writing a book called: “Lean-Driven Innovation” where he describes the lean principles that apply to new product development and shows how they were implemented at Goodyear.



  • Why innovation is important
  • Exercise
  • Why it is important to use lean thinking in the innovation creation process and how the principles can be applied
  • 10 Drivers of lean innovation with simulations and hands on exercises for:- Value stream collaboration, Quick learning cycles, Minimum viable products, Etc.
  • Managing innovation projects with lean thinking

Here is a link to a video on the subject https://www.youtube.com/watch?v=2BHM3GABlX4 or you can visit the website www.leandriveninnovation.com


Event Details

DATE: Thursday, March 9, 2017

TIME: 8.00a.m. to 5:00 p.m. (Lunch will be provided. Buses depart William Angliss 7.00am and arrive back at William Angliss 6.00pm)

LOCATION & HOSTED BY: Rowville Horse Trainers, 17-19 Sonia St, Carrum Downs, Vic 3201

COST: $350 Delegates and AME Members 

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