Lean-Driven Innovation

Date and Time: Tuesday 7 March, 9.40am - 10.30am



Goodyear releases more than 1,500 new products every year globally and learned how to manage more than 1,000 development projects at one time in 3 global development and innovation centers. Lean principles have helped to deliver on target and on time. Our agile process reduced cycle times by more than 70% and development efficiency was tripled at the same time. Goodyear also learned to leverage lean thinking in the fussy front end of the process, starting with the idea generation.

This improvement was only possible by engaging everybody who contributes to the value stream. We used an inside-out transformation where our change management process engaged the people who do the work and coached them to a successful transformation. Respect for people is a big component of the lean leadership effort. 

Goodyear manages the development work with simple visual management principles which focuses on the quick resolution of visible problems. The presentation explains both the successes and the struggles that were experienced during the transformation, using many examples and illustrations and highlighting the tools that worked well for us.



Coach, engage people who operate the product development process and empower needed change.

Unleash the power of lean principles in product development; engage employees in developing a successful lean product development system; hear examples and results from an effective system; proven principles that help creat innovation, change management, collaborative/cross-functional teams, respect for people.



Goodyear is one of the world’s largest tire companies. It employs approximately 68,000 people, manufacturing products in 50 facilities in 22 countries around the world. Goodyear’s Innovation Centers in Akron, OH and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. The company has received the Shingo Prize, the Malcolm Baldrige National Quality Award and numerous other recognitions. www.goodyear.com



Norbert Majerus, Lean Champion at Goodyear, Book Author & 2016 Shingo Prize Winner (USA) 

Shingo Research Award Recipient 2016 “Lean-Driven Innovation”

Beginning in 2005, Norbert has implemented a principles-based lean product development process at the three global innovation centers of The Goodyear Tire & Rubber Company. For nearly a decade he has been Goodyear’s lean champion in research and development.

Norbert, born and raised in Luxembourg, has a Master’s degree in Chemistry from the Universitaet des Saarlandes, Saarbruecken, Germany, and has worked most of the disciplines in the Goodyear innovation centers in Luxembourg and Akron.

Norbert recently published his first book “Lean-driven Innovation,” and he has spoken at many conferences in the USA and other countries. The book was awarded the Shingo Research award in 2016. The Goodyear R&D organization received the AME Excellence award in 2016 under Norbert’s leadership.

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